
In an ever-evolving regulatory landscape, serialization remains a key element for safety, traceability, and transparency in the pharmaceutical sector.
More than five years after the introduction of the European Falsified Medicines Directive (FMD), the Italian landscape shows both progress and challenges: systems have been implemented, processes consolidated, yet some operational gaps remain — with the upcoming entry into force of the new national regulatory updates by February 9, 2027 on the horizon.
LifeBee, together with industry experts — including representatives from NMVO and from the international partner Tracelink — is organizing an update webinar to:
Key topics will include:
This is a valuable session for professionals in compliance, quality, operations, and digital transformation in Life Sciences, helping navigate between regulatory obligations and innovation opportunities.
📅 Date: October 2, 2025
🕚 Time: 11:00AM CEST
📍 Free Registration: https://us06web.zoom.us/webinar/register/WN_Jkk0awcgSeackkF0b0qsuw
Agenda:
11:00 – Welcome and Introduction
Elvis Graffeo
Head of Digital Operations | LifeBee
Director | PLG Consulting & Digital
11:05 - Italy’s Serialization Landscape: Roles, Responsibilities & Lessons Learned
Alessandro Pelizzi
Associate Manager Serialization and Supply Chain BU | LifeBee
11:15 - FMD Compliance in Italy: Current Status and Key Challenges
Marcello Matarrelli
General Manager | NMVO
11:35 - Global Serialization Compliance: A Practical Overview
Allan Bowyer
Senior Director Community Engagement | Tracelink
11:50 - Live Q&A & Key Takeaways
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